Delegates and attendees increasingly value experiences that connect them to the local destination, offering opportunities to learn, relax, and engage outside the core program. For organisers, these experiences enhance satisfaction, encourage repeat attendance, and create positive word-of-mouth.

In Southern NSW, there is strong potential to integrate food and wine, cultural heritage, outdoor adventures, and creative industries into business and community events. From vineyard dinners under the stars to guided heritage walks, art workshops, or coastal cruises, local experiences add emotional and economic value to an event.

Before designing these offerings, consider:

• How can the experience reflect the identity and strengths of your destination?
• Does it complement the event’s theme or purpose?
• Is it accessible, inclusive, and suitable for the expected audience?
• Can it be delivered seamlessly within the event’s timeframes and logistics?

This phase draws on resources from Destination NSW’s Business Events NSW platform.

Explore the section ‘Getting Started’ to find out more.