Destination Southern
Destination Southern connects the people, places and opportunities that drive the visitor economy across Southern NSW.
Our vision is for Southern NSW to be recognised for its diverse and compelling visitor experiences, where strong collaboration across the region supports sustainable growth, longer stays and deeper visitor engagement.
Destination Southern works with industry, government and communities to support a sustainable, high-performing visitor economy. We focus on building capability, strengthening experiences, and enabling the conditions for investment, collaboration and long-term growth.
Our work aligns with the NSW Visitor Economy Strategy, while continuing to deliver on the priorities of the Southern NSW Destination Management Plan 2022–2030. Together, these frameworks guide a coordinated approach to growing the visitor economy across the region.
Our approach is grounded in responsible tourism, supporting environmental, cultural, social and economic outcomes that benefit both visitors and local communities. We are committed to strengthening regional identity, supporting inclusive growth, and delivering high-quality experiences that reflect the character of Southern NSW.
Learn more about our role → About Us
Explore how we support industry → Resources
Our People
Meet the Board and team supporting the visitor economy across Southern NSW.
Contact Us
Get in touch with our team for support, advice or to explore opportunities.
