This edition reflects the breadth of activity across Southern NSW, from celebrating outstanding operators and new visitor experiences to strengthening collaboration with Destination NSW, regional partners and industry. As seasonal conditions and visitor expectations...
Across Southern NSW, August has been a month of recognition and momentum. Thredbo has become the first destination in the Asia-Pacific to achieve EarthCheck Platinum certification, Sea Otter Australia and Region X were celebrated at the Outdoor Industry Awards, and...
The NSW Visitor Economy Strategy 2035 sets an ambitious target of $91 billion in annual visitor expenditure by 2035, with regional NSW expected to contribute almost half of that growth. Achieving this vision won't happen through strategy alone, it will be delivered by...
As the pace of visitation eases in many parts of Southern NSW, winter provides an opportunity to step back and focus on the business itself. Throughout this month's eNews, you'll see a common theme emerging. Whether it's understanding how AI is changing visitor...
May 2026 As we move into the quieter winter period, many operators across Southern NSW are taking the opportunity to step back, review their businesses, refine operations and plan for the months ahead. The Destination Southern Board and team recently visited the...
Business Support Officer – Position Vacant Destination Southern is seeking a highly organised and proactive Business Support Officer to join our team. The Business Support Officer will coordinate communications and provide administrative and operational support...
As we head into Easter, many of you are feeling increasing pressure across the industry. Recent insights from the NSW Tourism Association reflect what we are hearing from tourism operators. Bookings are softer, lead times are shorter, and visitors are...
This month’s update highlights continued momentum across Southern NSW, from new visitor experiences and industry-led collaboration to national sector insights providing context for planning and development. As businesses look ahead, the focus remains on...
19 Feb 2026 Welcome to the February edition of Southern Snapshot. This month’s update brings together national strategy developments, sector insights and practical capability-building opportunities to support operators across Southern NSW. From the release of the next...
22 January 2026 Welcome to the first edition of Southern Snapshot for 2026. As the summer holiday period continues, early indicators point to strong demand across Southern NSW, reinforcing the important role tourism plays in supporting local businesses, jobs and...