Value of Tourism to Southern NSW
Every minute of every day, tourism delivers $5,286 of total visitor spend into Southern NSW. That is $7.6 million per day!
THRIVE 2030
THRIVE is the national strategy for Australia’s visitor economy recovery and return to sustainable growth to 2030.
WELCOME Framework
The Welcome Framework provides sets out easy-to-follow guidance to make tourism businesses more accessible and inclusive.
Visitor Economy Strategy 2030
The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support the visitor economy to recover and grow.
Feel New | NSW Visitor Brand
‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW.
Feel New Industry Toolkit
Building an inspiring Visitor Brand is essential to rebuilding the New South Wales visitor economy and safeguarding its resilience.
Cultural Tourism Toolkit
The Cultural Tourism Toolkit is designed to assist small regional communities to enhance, profile and package their cultural offering.
Destination Management Plan
The Southern NSW Destination Management Plan (DMP) is a collective road map for the growth of the region’s visitor economy.
Southern Tablelands Tourism Toolkit
Destination Southern NSW invites you to magnify the impact of your promotional campaigns by aligning your work with Destination NSW’s ‘Feel New’ brand.
Snowies Tourism Toolkit
Destination Southern NSW invites you to magnify the impact of your promotional campaigns by aligning your work with Destination NSW’s ‘Feel New’ brand.