Feel New | NSW Visitor Brand

‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The brand celebrates and taps into the unparalleled experience of travelling throughout the state by representing a collision of diverse natural wonders and vibrant culture that energises you long after you visit. The Feel New brand sets NSW apart from other states with its singular voice, personality and story.

Having a compelling brand is a key pillar in the NSW Visitor Economy Strategy 2030 and provides a strong foundation for differentiation, consumer messaging, local pride and competitiveness to accelerate future growth.

The NSW visitor economy is encouraged to use the Feel New brand throughout their own communications. By telling your NSW stories alongside the Feel New brand objectives, our collective message becomes stronger, increases awareness, consideration and, in turn, conversion of travel to NSW.

Feel New is a brand that belongs to all of us.

Find out more about the Feel New campaign via the Destination NSW website.

Category: Campaigns