Organisers are inundated with venue and service options, and the ones they choose are those that stand out, build trust, and demonstrate their ability to deliver. Marketing in this space is not just about advertising; it’s about targeted positioning, relationship building, and sustained visibility in the proper channels.

Effective event marketing requires a clear understanding of who your ideal clients are and where they go for information. For some, it’s through industry platforms and destination marketing organisations. For others, it’s referrals, networking, or direct contact after seeing an example of your work.

Before you begin, ask yourself:

• Do I know the decision-makers in my target market?
• Is my marketing material professional, accurate, and organiser-friendly?
• Am I visible in the same places my potential clients are looking?
• Do I have proof, such as testimonials and case studies, that I can deliver?

Effective marketing blends credibility with creativity. It also requires consistency; organisers value suppliers who show up year-round, not just when they’re chasing business.

This phase draws on resources from Destination NSW’s Business Events NSW platform.

Before starting this phase, we recommend you familiarise yourself with the Promote Phase under the Start Here Pathway, which provides foundational information on connecting with customers and target markets. It also helps identify the correct marketing channels and access resources that will help you promote your event.

 Explore the section ‘Getting Started’ to find out more about meeting and event marketing and promotion.