Start Here

The ‘Start Here’ Development Pathway is structured to align with the Destination NSW ‘NSW First’ Program.

NSW First is a content-rich training program. Content is organised under the headings ‘Develop’, ‘Promote’, and ‘Sell’.

Develop, Promote, Sell

The develop, promote, sell framework guides you through the basic steps involved in setting up your business for success. The aim is to move through the logical phases of business development from getting started (Develop), effectively marketing your products to the right customers (Promote), to having an online sales platform that will allow you to ‘make money while you sleep’ (Sell).

Develop

Ideation – This is where your business dreams become reality. This section asks the important questions associated with starting a business. Use this section as a litmus test to check if you’re ready to take the plunge. If yes, then move to the next step, Business Ready.

Business Ready – So you are confident you have a great idea for a tourism business. The ‘Business Ready’ section will ensure that you’re ready to operate a business that will be safe, compliant, profitable and efficient.

Promote

Tourism Ready – This section will help you connect your business with your customers and target markets. It will help you identify the correct marketing channels and access resources that will help you promote your business.

Sell

Distribution Ready – Once you’ve set up your marketing channels, you’re ready to implement online sales channels that automate the sales process.

Destination NSW – NSW First Program

The Destination Southern NSW Development Pathways draw on content from Destination NSW’s NSW First Program, which provides a suite of resources to help tourism businesses develop, promote, and sell their products.

We acknowledge and credit Destination NSW for the relevant NSW First content that underpins the Development Pathways.

For more information and to access the full NSW First resources, please visit the Destination NSW website.

Pathway