The Southern NSW MTB Positioning Project is set to establish the region as Australia’s premier mountain biking (MTB) destination. Attracting riders of all levels, from passionate mountain biking enthusiasts to broader cycling tourism markets and regional and...
This report documents an initial stage of a project to assess the value of tourism to Southern NSW and to communicate influentially within the region to build support for further sector development. “Tourism has been identified in Australia’s ‘next wave of prosperity’...
The Ride Guide is a tourism industry information hub on all things mountain biking. The website is a Destination Southern NSW initiative and includes a downloadable ‘Ride Guide’, bringing together resources, information and insights for tourism operators to help...
The Destination NSW brand campaign, FEEL NEW, was launched in 2022. The campaign introduced the state’s new visitor brand and was designed to unify Sydney and regional NSW, bringing to life all the diverse feelings in the state that combine to make visitors feel new....