Destination Southern NSW is participating in a pilot project, the Social Impact of Tourism, to co-design a community-informed, human-centred framework for measuring the social impact of tourism. Delivered in partnership with Nourish Group and Australian Regional Tourism (ART), the project will explore how tourism contributes to the wellbeing of communities across Southern NSW, both positively and negatively, alongside traditional economic indicators.

As part of the project, we invite tourism industry stakeholders to join a half-day workshop to measure the social impact of mountain bike trail infrastructure. This workshop will explore how trail networks promote community engagement with outdoor spaces, enhance local wellbeing, and generate value beyond just economic gains. Key aspects include employment opportunities, tourism participation, and connections between infrastructure and community identity.

Social Impact of Mountain Bike Tourism Workshop| Jindabyne: Venue TBC | 9 October: 9 am – 1 pm

By trialling a place-based Social Impact Reporting model, this initiative aims to create a replicable and meaningful benchmark that tourism operators, councils, and decision-makers can use to improve community alignment, guide investment, and build confidence in the visitor economy’s broader value.

To register your interest, please email Jenny Robb – Industry Development Manager,  South Coast and Snowies, via Jenny.Robb@dsnsw.com.au