Stafford Strategy (Stafford) was commissioned by the Department of Planning, Industry and Environment (DPIE) to complete a Tourism Development Study for the Snowy Mountains Special Activation Precinct (SAP). This study is part of a group of studies commissioned to deliver an exciting and sustainable vision for the SAP region out to 2061.
As a tourism development study, the recommendations are very much guided by the objectives and direction of the SAP, which are to maximise economic activity and sustainability for the region, based on strategic state government funding and resourcing being provided to support growth over 40 years. Importantly, the desired outcomes are therefore far more aspirational and wide-ranging, than a traditional tourism destination management plan which at best would be covering a 5-10-year period.
