These are the iconic white-on-brown signs installed along state-managed roads in NSW guide tourists to approved attractions and services.
Visitor Attraction Signage
read more
Factsheets
Welcome Here Project
The Welcome Here Project is a national initiative that supports local businesses and service providers to create welcoming and visibly inclusive spaces for LGBTQ+ people.
NSW First Program
The NSW First Program is a comprehensive initiative designed to support visitor economy businesses in developing, promoting, and selling tourism experiences.
Regional Event Fund
The Regional Event Fund identifies and supports events in regional NSW that enrich the state’s diverse calendar of event experiences, drive increased overnight visitation and boost local economies.
Agritourism
Agritourism is a fast-growing sector, that provides direct and indirect benefits to regional economies.
Value of Tourism to Southern NSW
Every minute of every day, tourism delivers $5,286 of total visitor spend into Southern NSW. That is $7.6 million per day!