The NSW First Program, delivered by Destination NSW, is a comprehensive initiative designed to support visitor economy businesses in developing, promoting, and selling high-quality tourism experiences. Through a blend of workshops, webinars, and online resources, the program offers practical guidance tailored to businesses at various stages of growth.
Key Features of the NSW First Program:
- Develop: Provides insights on creating compelling visitor experiences, including strategies for product development, market alignment, and enhancing customer engagement.
- Promote: Offers tools and strategies to effectively market tourism products, covering areas such as online presence, media engagement, and leveraging local networks.
- Sell: Guides businesses on making their tourism offerings bookable, including advice on direct sales through websites and collaboration with third-party distributors, such as online travel agents.
Additional Resources:
- Sustainable Tourism: Provides tips and tools for operating sustainably, ensuring positive impacts on the environment and local communities
- Agritourism: Highlights opportunities in agritourism, with insights into developing farm-based experiences that appeal to a growing market segment.
- Product Development Support: The Destination NSW Product Development team assists operators in creating experiences that align with NSW’s strengths, including areas such as cruise, road trips, Aboriginal experiences, and culinary tourism. The NSW First Program is instrumental in equipping tourism businesses with the knowledge and tools necessary to thrive in a competitive market, fostering the growth of NSW’s visitor economy.