THRIVE 2030:
THRIVE 2030: THe Re-Imagined Visitor Economy is the national strategy for Australia’s visitor economy recovery and return to sustainable growth to 2030.
Australia’s visitor economy provides world-leading services and visitor experiences to consumers while delivering significant and sustainable benefits to the Australian community.
THRIVE 2030 provides a clear pathway to build the visitor economy back to being an economic powerhouse. This Strategy presents an opportunity to work together to address the challenges facing the industry. This includes investing in skills and training to create secure jobs in the visitor economy; working with First Nations communities to ensure our products and offerings include, reflect and respect our First Nations peoples and cultures; and enhancing the economic and environmental sustainability of the visitor economy, which contributes significantly to community wellbeing in our regions, towns and cities.