The Hilltops Destination Action Plan 2020-2025 is an important part of the Tablelands Destination Development Project.
Priorities focus on strengthening Council’s destination management arrangements to drive a strategic approach to the growth and development of the Hilltops visitor economy, by:
- supporting events that generate awareness of the Hilltops and provide opportunities for visitors and residents to celebrate and experience country life;
- ensuring tourism is considered as an important part of Council strategic land use, community and infrastructure planning; adopting a proactive approach to attract and support private sector investment;
- advocating the benefits of growing the visitor economy to Council, industry and the community; and
- aligning Hilltops marketing activities to recommendations of the Tablelands Destination Development Plan.