Four Winds Vineyard

Four Winds Vineyard is an inter-generational family business that grows grapes and makes wines, offering the wine for tasting and sale, through an onsite cellar door. The cellar door is located on the outskirts of Murrumbateman and welcomes visitors to enjoy Four Winds wine accompanied by delicious wood-fired pizzas and platters made from a selection of cheese and meats.

Business owner Sarah Collingwood heads the social media and marketing team, monitoring and responding to messages, enquiries and comments daily. While Sarah admits the amount of time dedicated and time of the day for this task changes regularly, she advises it is the consistency of making time each day that proves effective. Alerts set up across social media platforms such as Facebook allow Sarah and her team to respond to enquiries in a timely manner, ensuring customer expectations are met and where possible exceeded.

While the Four Winds team have used paid advertising across their social media channels to promote various events and wine releases, Sarah has found that consistent organic posting has been the most effective way to engage potential customers and drive visitation. A great example of this is a recent focus of Sarah and her team to increase visitation during weekday trade. After committing to regular organic posts advising people in the wider community of their week day offerings, Four Winds Vineyard has witnessed a significant increase to visitation and revenue generated on Mondays, Thursdays and Fridays.

Sarah admits that it can be difficult to come up with content to post regularly. However, she offers ‘what is business as usual for us, is not business as usual for others’. Sarah relates this directly to posting regular images of the vineyard and the views from the cellar door. To Sarah, this is something she sees every day and can seem repetitive. However, these are the types of posts that inspire people in cities to visit the country, on day trips or overnight escapes.

Phone: 02 6227 0189

Email: hello@fourwindsvineyard.com.au

fourwindsvineyard.com.au

Four Winds Vineyard is an inter-generational family business that grows grapes and makes wines, offering the wine for tasting and sale, through an onsite cellar door. The cellar door is located on the outskirts of Murrumbateman and welcomes visitors to enjoy Four Winds wine accompanied by delicious wood-fired pizzas and platters made from a selection of cheese and meats.

Business owner Sarah Collingwood heads the social media and marketing team, monitoring and responding to messages, enquiries and comments daily. While Sarah admits the amount of time dedicated and time of the day for this task changes regularly, she advises it is the consistency of making time each day that proves effective. Alerts set up across social media platforms such as Facebook allow Sarah and her team to respond to enquiries in a timely manner, ensuring customer expectations are met and where possible exceeded.

While the Four Winds team have used paid advertising across their social media channels to promote various events and wine releases, Sarah has found that consistent organic posting has been the most effective way to engage potential customers and drive visitation. A great example of this is a recent focus of Sarah and her team to increase visitation during weekday trade. After committing to regular organic posts advising people in the wider community of their week day offerings, Four Winds Vineyard has witnessed a significant increase to visitation and revenue generated on Mondays, Thursdays and Fridays.

Sarah admits that it can be difficult to come up with content to post regularly. However, she offers ‘what is business as usual for us, is not business as usual for others’. Sarah relates this directly to posting regular images of the vineyard and the views from the cellar door. To Sarah, this is something she sees every day and can seem repetitive. However, these are the types of posts that inspire people in cities to visit the country, on day trips or overnight escapes.

Phone: 02 6227 0189

Email: hello@fourwindsvineyard.com.au

fourwindsvineyard.com.au

Category: Case Studies
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