Destination Southern NSW (DSNSW) in partnership with four other Destination Networks secured funding under the Regional NSW – Business Case and Strategy Development Fund to undertake a Regional Cruise Industry Development project, to develop a Regional NSW Cruise Industry Development Specialists Business Case.
The Regional NSW Cruise Industry Development Specialists Business Case will evaluate the benefit, costs and risks associated with the creation of multiple positions responsible for coordinating, developing and better-aligning tourism offerings with cruise ship visits across eight cruise ports, spanning the NSW Coastline, with the objective to grow the visitor economy, and provide economic benefit to each of the Local Government Areas and surrounding regions.
The business case will examine the potential impact these specialised roles would have on increasing cruise calls in each port and positive experiences for cruise passengers. This would lead to increased visitation, increased visitor spend, increased return visitation and repeat overnight stays.