‘Meetings and Events’ encompasses everything from small corporate retreats to multi-day conferences, festivals, and community gatherings, each with different requirements, budgets, and audience expectations. Success in this space starts with understanding the market, who the organisers are, what types of events they run, and how they choose their destinations.

Before you invest time or money into targeting the events sector, consider:

• Which types of events best suit your venue, product, or destination?
• Do you understand the lead times and booking cycles for different event types?
• Have you researched industry trends to position your offering effectively?
• Are you aware of the networks, industry bodies, and marketing platforms that can connect you to organisers?

Understanding these elements allows you to focus your efforts where they will have the most impact. The market is competitive, but with the right insight and positioning, regional operators can attract high-value events that generate significant economic and community benefits.

This phase draws on resources from Destination NSW’s Business Events NSW platform.

Explore the section ‘Getting Started’ to find out more.