In Southern NSW, the arts play a vital role in shaping local identity and showcasing our regional vibrancy through both contemporary and traditional forms of expression.

Tourism and the arts intersect in many ways: artists and performers may deliver experiences themselves; galleries and venues may host exhibitions or events; and creative practices can be embedded into workshops, markets, trails, or festivals. For operators and organisations, integrating creative practice into tourism presents an opportunity to support local talent, attract new audiences to regional spaces, and celebrate stories that reflect and belong to the community.

This phase supports cultural organisations, local governments, and creatives in designing and delivering experiences that are both visitor-ready and artistically meaningful. Whether you’re developing a new festival, partnering with musicians, or creating a public art walk, the arts can help shape immersive and reflective experiences that connect deeply with travellers.

Explore the ‘Getting Started’ section below for information on ‘Experience Development Through the Arts’ for ideas, resources, and case studies to help bring your creative vision to life.