Access and Inclusion

Accessible and Inclusive Development Pathway 

In the June quarter of 2023, travellers with accessibility needs undertook 18.5 million domestic trips, accounting for 23% of all domestic travel. This group contributed approximately $6.8 billion in total trip expenditure, representing 21% of the total domestic tourism spend during that period.  

LGBTIQ+ travellers are forecast to spend $600 billion on travel worldwide, yet 60% report hiding their gender or sexuality while on holiday in Australia.

Opportunities for Tourism Operators 

Aligning your business with the accessible and inclusive tourism market offers numerous benefits: 

• Expanded Customer Base – By catering to the 18% of Australians living with a disability, along with their families and companions, your business can attract a broader clientele. By offering an inclusive experience, you can engage with niche markets that are often overlooked.  

• Increased Revenue – Accessible tourism is a lucrative market, travellers with accessibility needs contribute significantly to domestic tourism expenditure. These travellers often travel with carers, stay longer, and spend more than the average guest. Inclusive businesses will enjoy exceptional loyalty and be promoted widely across well-connected, close-knit, community networks.  

• Enhanced Reputation – Demonstrating a commitment to accessibility and inclusivity can improve your brand image, appealing to socially conscious travellers, and setting your business apart from competitors. 

By embracing accessible and inclusive practices, tourism operators can tap into a substantial market, foster customer loyalty, and contribute positively to the community.