Calling all tourism and hospitality operators, industry association members, local council representatives, and anyone wanting to connect with the tourism industry.

We’d love you to join the Destination Southern Board and team for a relaxed evening that combines good conversation with practical information you can actually use in your business.

This session’s yarn: Demystifying AI – what tourism businesses need to know

The way visitors find and choose destinations and tourism experiences is changing. With so much information, platforms and advice out there, it is easy to feel overwhelmed.  The good news is this isn’t about becoming an AI expert. It’s about understanding how visitors search now and making the right, practical tweaks to help maintain and grow your visibility. We’ll briefly explore what is changing, how it’s shaping customer behaviour, and what it means for your business. We’ll then point you to some of the most useful resources created by the tourism industry, for tourism businesses. There’ll be some short presentations around 5:15pm, but you’re welcome to drop in anytime you can throughout the evening.

The evening will include:

• A welcome from Kalina Koloff, NSW Small Business Commissioner and former Chair, Destination Southern
• An update from Rebecca Watson, Senior Destination Officer, Yass Valley Council
• A short presentation on this session’s yarn topic: Demystifying AI – what tourism businesses need to know
  
• The opportunity to ask the Destination Southern team and board questions and share any challenges you’re facing right now
• Time to share a drink and connect with industry colleagues over some nibbles

We encourage you to submit any questions in advance that you’d like added to the discussion.

Event Details
Location: Yazzbar | 81 Comur St, Yass NSW 2582
Date:  22 June 2026
Time: 4:30pm – 6:30pm
Cost: Free – registrations preferred

Save your spot > Register here
Registering in advance helps us provide the best experience on the night and gives you the option to submit a question or share in advance. There’s no deadline – registrations are welcome right up until the event.

This is a free event, and we encourage you to bring a colleague or industry friend who might also benefit.

Whether you’re new to the industry or an experienced pro, if you’ve been meaning to reconnect, ask a question, or pick up a few practical ideas, this event is for you.

We hope to see you there!

Richard, Jenny, & Jess,

For more information or questions, please contact Jessica Bryden on 0403 223 996 or jessica.bryden@dsnsw.com.au

Please be advised that photography for promotional purposes will be conducted at this event. If you do not wish to be photographed, please contact Jessica Bryden or speak to a member of the team on the night.

Image credit: Destination Southern