About Sarah
Sarah McDougall is a communications, marketing and tourism professional with over 20 years’ experience across destination marketing, brand strategy and stakeholder engagement. Through her marketing consultancy business, she supports small businesses and tourism operators with strategic storytelling, campaign delivery and audience engagement to drive brand visibility and commercial outcomes.
Sarah also brings hands‑on small‑business and agri‑tourism leadership experience as the former owner and operator of Lake George Winery, which she led through growth until its sale in 2023. She currently contributes to the sector through board roles and tourism awards judging, bringing a balanced perspective that combines strategic communications expertise, practical business experience and strong governance insight.
