The NSW Visitor Economy Strategy 2035 sets an ambitious target of $91 billion in annual visitor expenditure by 2035, with regional NSW expected to contribute almost half of that growth. Achieving this vision won’t happen through strategy alone, it will be delivered by the thousands of tourism operators creating memorable visitor experiences every day.
Supporting those businesses is at the heart of Destination Southern’s work. Whether it’s helping operators navigate emerging technologies like artificial intelligence, facilitating local collaboration, developing regional capability, or connecting businesses with funding and development opportunities, our role is to provide the foundations that enable industry to grow and succeed.
This month’s edition reflects that focus. You’ll find practical industry insights, examples of regional success, opportunities to build capability, and updates on projects that are strengthening our visitor economy across Southern NSW. Together, these initiatives help ensure our region is well positioned to meet changing visitor expectations and contribute to the long-term growth of the NSW visitor economy.
Thank you for your continued commitment to our region and the important role you play in shaping Southern NSW as a destination of choice.