Collector Wines and Some Cafe

Some Café offers a menu that showcases fresh, locally sourced produce. Collector Wines produce fine wines that speak of the Canberra District and its surrounds. The owners of both businesses have formed a partnership, with a focus on driving visitation to the small township of Collector, located 40 minutes north of Canberra.

Café owners Oliver and Lucy opened Some Café in early 2016 and soon realised an opportunity to attract more tourists existed by partnering with other businesses. They invited local wine make Alex McKay to sell his wine in a space provided in the building beside the café. This smart business decision allowed the owners of both businesses to expand their offering and attract new target markets.

During the week, people travelling between Canberra, Sydney and beyond stop to eat at the café. While there, they are often drawn to the cellar door. On weekends, the cellar door attracts wine enthusiasts from near and far and the once quiet town of Collector comes alive with locals and visitors alike. The partnership has led to various cross promotional opportunities. A great example of this is the sale of wine by the glass in the café, driving consequent sales in the cellar door. In turn, customers to the cellar door are encouraged to pop next door to enjoy a cheese platter or meal accompanied by their favourite wine variety in the café.

Since creating the partnership in 2016, growing demand has resulted in Collector Wines increasing their opening hours from three to five days a week. Oliver and Lucy of Some Café, have not only inspired economic growth within the community but also enjoy year on year financial success.

The benefits of the partnership are being felt not only by the business owners but also by the community as a whole. Increased visitation has brought confidence to other business owners and encouraged the opening of a weekend fresh produce market, an art gallery and a health and wellbeing spa. In addition to this, cellar door manager Kate McKay has started selling her hand made pottery through the cellar door. Each of these new business opportunities further adds to the diversity offered in a thriving country town that once had very little tourism products on offer.

Collector Wines

Phone: 02 6116 8722



Some Cafe



Category: Case Studies