Holiday Here This Year is an initiative that encourages Aussies to travel domestically in 2020.
The bushfire crisis has made for a tough start to 2020, with so many communities around the country directly and indirectly affected. And we too are seeing the effect on tourism as many cancel their plans or decide to holiday elsewhere.
But through this crisis, we’ve seen the best of Australians. And we want to encourage the best once again, to support the communities who depend on the tourism industry to thrive. But we need your help in doing it.
Holiday Here This Year asks Australians to get out there and see their own backyard. Whether it be a weekend away near home, a trip to another state or discovering somewhere in Australia they’ve always wanted to visit.
This provides a unified platform that aims to galvanise the entire tourism industry and everyday Aussies by providing an immediate call to action to holiday here. It’s about letting people know the best way to help communities (whether directly or indirectly affected by bushfire) is by visiting them.
This message launches from Thursday 23rd January 2020, led by Tourism Australia.
